Our vision and values

Norfolkline's vision is "Being a leading, first class, multimodal short sea carrier" and we achieve our vision by offering a first class service to our customers and equally so to our employees and shareholders.

In line with our strategy we aim for continuous and profitable growth in short sea operations and door to door services across Europe by offering a unique choice of services to our customers and adding value to customers through our two pillar strategy of combining shipping and logistics services.

Our ability to generate sustainable profitable growth while continuously reducing cost and increasing efficiency is key to our success, as is offering our colleagues personal growth and a motivating place to work.

Delivery of this vision is strongly underpinned by a core set of values that we as a company adhere to:

  • Constant Care
    Take care of today, actively prepare for tomorrow
  • Humbleness
    Listen, learn, share, give space to others
  • Uprightness
    Our word is our bond
  • Our Employees
    The right environment for the right people
  • Our Name
    The sum of our values, passionately striving higher

 

Constant Care

What “Constant Care” means as a core value is to be:

  • Forward thinking, planning and execution
  • Being informed, innovative and seeking out new ideas
  • Looking for changes in the environment
  • Proactively moving forward, striving for higher levels
  • Benchmarking against the best-in-class
  • Timely and appropriate attention to detail at the appropriate level of the organization
  • Thoroughness
  • Acting with sense of urgency
  • Balancing opportunity and risk management
  • Appropriate risk identification and management
  • Learning from successes and mistakes
  • Pursuing continuous improvements in health, safety and environment (HSE) and security

 

What this does not mean however is avoiding risks, avoiding making decisions or taking actions, unnecessary bureaucracy, or mindlessly pursuing “no detail too small, no effort to great”.

Humbleness

What “Humbleness” means as a core value

  • Showing trust and giving empowerment
  • Having an attitude of continuous learning
  • Never underestimating our competitors or other stakeholders
  • Acknowledging our limits and mistakes
  • Managing our ego
  • Putting ‘We’ before ‘I’
  • Having an understanding and respect for others
  • Listening to and understanding our customers
  • Listening, sharing and being open
  • Sharing success


What “Humbleness” does not mean however is not being strong, competitive and confident in our potential, or being complacent, arrogant, or over confident, or being submissive or indecisive, or false modesty, or not celebrating success, or lacking personal ambition, or being invisible, or not being confident.

Uprightness

What “Uprightness” means as a core value is:

  • Honesty and accountability
  • Openness about the good and the bad
  • Speaking your mind in the debate, but backing the decision
  • Having the personal courage and integrity to take the tough right decisions
  • High ethical standards
  • Being trustworthy
  • Fairness, decency and respect for others
  • Focus on the company’s agenda first, not our personal agenda
  • Our reliability—can rely on us doing the right thing


What “Uprightness” does not mean is not re-evaluating decisions, or second guessing decisions, or blaming others, or being ‘smart’ in the negative sense, or being self righteous, or being naïve, or not standing up for what you think, or asking/paying people to do what they are not supposed to do.

Our Employees

What “Our Employees” means as a core value is:

  • Attracting and retaining the right people, building the right team
  • Providing opportunities for continual development
  • Rewarding performance, promoting for potential
  • Fairness and mutual respect
  • Responsibility and care
  • Loyalty and commitment to our Group
  • Two-way communication
  • Embracing diversity
  • Creating a motivating environment where our people enjoy working and having fun together

 

What “Our Employees” does not mean is guaranteed employment or promotions, or taking the easy option, or employees as just an asset, or clones.

Our Name

What “Our Name” means as a core value is:

  • The embodiment of our values
  • Passion and pride for what we do and how we do it
  • Our image in the eyes of our customers and the external world
  • The identity for our employees
  • Respecting and building on our strong heritage
  • Focusing on both the short- and long-term
  • Professionalism and dedication
  • International in leadership and mindset

 

What “Our Name” does not mean is acting rich and arrogant, or old fashioned and complacent, or creating a cult-like environment.